Consider their fate: Just a few months back, their job had been to drink and promote Grey Goose, which made them the most popular people wherever they went. Agave plants are notoriously fragile crops, and the fancier tequilas must be aged for a year or two, while vodka comes out of the still and is good to go.
And in the distilled-spirits game, tequila plays in the second division, accounting for just 5. Vodka dominates with So tequila it is. The odds against any new spirits brand are long. Some say the Grey Goose explosion was a fluke, a miraculous confluence of timing and trends. And whatever marketing tricks SFIC had up its sleeve last time—all the guerrilla promotions that Sidney Frank is famous for—everyone else is onto them by now.
Given the fierce competition, can Sidney Frank, now 85, do it again? Of course he can. B orn in , Sidney Frank grew up poor in rural Connecticut, a farm boy who harbored a Gatsby-esque drive for social transformation. He wiggled his way into Brown University, where, for the first time, he slept on real bedsheets not sewn-together flour sacks , and found himself surrounded by the children of the rich and powerful.
But Frank made the most of his brush with privilege. Old snapshots show a handsome, broad-shouldered fellow, always in a coat and bow tie, hair slicked back in an impeccable part.
Sidney Frank was a charmer, and he knew which people to charm. In an interview with the Brown Alumni Magazine , on the heels of his massive donation, Frank was asked if he had any advice for the young Brown student.
SFIC was no overnight success. Frank was forced to sell off personal assets fine art, property in Antigua to keep the company running. Early on, during the tough times, he would stroll around New York neighborhoods to see who was drinking what in the bars. Once, during a jaunt through Yorkville, he saw German immigrants downing something called Jagermeister, a proof, odd-tasting liqueur from the Fatherland.
It was no big seller, but the drink seemed to have a steady fan base, so Frank took a chance and secured the U. Nothing much happened for the next decade. Then, in , for no clear reason at all, college kids in Baton Rouge and New Orleans decided Jager was cool. Just one of those things that happen sometimes. Kids being funny.
The whole thing might have easily been forgotten by the next semester. Bill Goldring is chairman of Magnolia Marketing Co. Then Jimmy Buffett was drinking it. Then it was the hottest beer in America. With Jager, we saw we were getting large orders because the LSU kids were drinking it. Then there was the newspaper story in the Baton Rouge Advocate. The estate is staffed with an on-site sommelier, a whiskey expert, and a Cognac expert.
Sorry, Mr. The only liquid to ever touch a Grey Goose bottle is Grey Goose itself. The inside of every bottle is washed with the vodka once, and every cork is soaked in it before the bottle is sealed.
Purity is important to these guys. The brand even released a limited edition bottle for the US Open. Don't miss a drop! Get the latest in beer, wine, and cocktail culture sent straight to your inbox. It is one of the cleanest vodkas you will ever try and an outright pleasure when chilled or served over ice. Ketel One Vodka was born in and has been accessible in America since A blend of present-day and conventional refining procedures, Ketel One is a unique item, both fresh to taste and delicate on finish.
On various occasions, the brand releases unique versions of its vodkas too. Ketel One is the brand that may help cause less severe hangovers. That is also one of the reasons for its popularity. Here are some quick and easy recipes for your Ketel One. Muddle your mint leaves in the bottom of the glass: Shake vodka, lime juice, and simple syrup with ice in a cocktail shaker. Pour into an ice-filled Highball glass; top off with soda water. Garnish with a mint leaf.
Pour Ketel One Oranje and club soda into a rocks glass over ice. Stir gently. Garnish with a lemon wedge. Grey Goose is a go-to for many vodka lovers. You will hardly be disappointed as it is one of the most mixable vodkas out there, and it is everywhere.
Grey Goose is sweet and smoky, with traces of citrus. Cognac, France product Grey Goose Vodka has been a top-shelf staple in American bars since its creation in It utilizes Picardie wheat and spring water filtered by limestone to make spotless tasting vodka that can be marketed as super-premium. La Poire , their pear-inspired vodka, is truly outstanding in its flavor, while Le Melon is breathtaking for summer drinks.
Our take on the delicious Espresso Martini Cocktail, a perfect nightcap serve. Big on flavor but small in stature, the Short Martini Cocktail is the perfect amuse-bouche for entertaining — and a fun-sized twist on the classic drink. It begins with the selection of the very best ingredients from France. Stories Buy Search.
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